MapQuest Just Got a New Lease on Life.
This brand exploration of MapQuest is about the quirk and nostalgia factors that resonate with their audience. Inspired by the early aughts, their app, and their evocative, funny, meme-heavy, social-first branding, these commercial treatments are right at home in their marketing mix.
MapQuest: Powering the Passenger Seat Since 1996
A nostalgic, heartfelt commercial pitch bridging the gap between generations. This concept juxtaposes fond memories of printing physical, custom routes and turn-by-turn directions with the modern MapQuest app — proving that while the medium has changed, the brand remains the ultimate anchor of the great American road trip that brings people together.
Magic, Mayhem & MapQuest
A quirky, fast-paced commercial treatment targeting digital-native and tabletop gaming communities. Leveraging MapQuest's high-fantasy navigation avatars, this script follows a lovable party of "Questies" bickering over the optimal route to their next dungeon crawl. The vibe? Self-aware, high-energy humor tailored for the modern meme ecosystem.