Citibank wanted a social-first approach.
The Copy Mavin took on social campaigns, banners, internal communications, and more!
ARE YOU NOT CITI ENTERTAINED?!
Citi wanted to create a social-first campaign with a compelling story and imagery to share the benefits of Citi Entertainment.
Presenting: Ways to Save
Citi wanted to execute a man-on-the-street post to promote ways to save, without the expense of creating a video campaign.
Now that’s how you earn and save.
Citi wanted to create a carousel sharing how you can treat yourself with your own savings simply by enabling the earn and save feature.
You don’t HAVE to pick.
Citi wanted to hop on a social trend to promote the Citi Entertainment program by showcasing the types of events/experiences to which they can gain VIP access.
A mouthpiece for Citi’s agents on LinkedIn.
Citi needed someone to discuss a variety of topics, including home lending and financial planning, to get their LinkedIn audiences on the phone with local agents.